Jun 20, 2013

Walgreens website (Balance Rewards, credit for lost points, etc)

Wow. Awesome. I picked up a prescription at Walgreens, yesterday, and realized/remembered as I was driving away that I had forgotten to give the pharmacist/cashier my Balance Points card. I made a mental note to myself to log onto my profile later with my receipt in hand and get credit for the points.

And so I just did that – and it was super easy! I logged on (website allows me to select option to remembers my log-in ID, super-helpful, love that in this day and age when I have 4 million log-in IDs/passwords for every website on the web) and immediately saw a link on the screen for “Credit for missing points »” – I don’t have to dig around the site, I don’t have to go to “Frequently Asked Questions”, I don’t have to submit some confidential message to customer service through the website, I don’t have to call in and/or use an automated system, I don’t have to look up an email address for customer service and then log onto my email in a separate browser and then wait 48 hours for a response, etc etc etc.

A smaller window pops up, asking me how I would like to look up my missing points – and offers me three different options. I select “Store Receipt” and it has two simple boxes to complete, along with a “Submit” button underneath. It has a picture of a sample receipt next to these boxes along with the information on the sample receipt clearly/simply circled so that I can understand where on my own receipt I should look for this information to complete the two boxes.

I enter a 20-digit code from my receipt but it is not necessary for me to enter the “dashes” between every set of four digits. When I submit the information, it does not say “Error – you need to go back and re-enter your number with dashes entered between the numbers. The system accepts my 20-digit number as I enter it, without dashes. (You laugh but it is these small-but-simple things that contribute to the simplicity/user-friendliness of a site and make the user either want to return to a website – or not.

The best part of the whole transaction was when I hit “submit”, the system quickly identified my missing points in the system and credited them to my account immediately. One of the first screens had let me know that it may take some time for my missing points to be credited to my account – and so it was a pleasant surprise to see my balance increase immediately/automatically.

I appreciate the simplicity of your website – how easy it is to use (I use it a few times a week – between uploading/ordering photos, logging onto Balance Rewards, checking out weekly circular/ad, looking at “Steps” program, etc). I just wanted to write this all down and let you know.

Thanks so much,

Suzanne



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